Certified Marketing Cloud Email Specialist Quiz 1

Which of these does not comply with the CAN-SPAM act?

In order to use Data Extension Import Wizard, what must you have enabled in your account?

What should the marketing associate do to make the opening email campaign as effective as possible? (Select 2)

A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet.
Data kept in two separate data extensions
The brand’s marketing team want to send campaign from the data extension.

How can a subscriber unsubscribe from one mailing list in the easiest way? (Select 2)

You have subscriber attributes that are monetary amounts, eg £3.99. Where can you store this attribute information?

You would like to select subscribers from a source data extension in a non-biased way to populate a new data extension. What type of data extension would you use?

What do you have to configure whilst setting up an A/B test? (Select 2)

What type of test recipients can you send to during A/B tests? (Select 2)

A business unit in reference to Marketing Cloud is.. (Select 2)

Content areas in an email can contain..(Select 2)

Data filters differ from Groups because..(Select 2)

Unused data extensions are deleted after:

What are strategies companies can adopt to avoid getting blacklisted?

According to CAN-SPAM, all emails must..(Select 2)

Without using any connectors/integrations, how can a good email design be measured? (Select 2)

What is a “measure” in the Marketing Cloud?

An email send definition is comprised of.. (Select 3)

A fire event is an activity to signal that new contacts were added to an event data source in…

How do you refresh a segment automatically?