To mark the first anniversary of Salesforce Einstein, I set out to create an infographic that could see how many of mine & others’ predictions made last year ended up becoming reality now in 2017.
Although we were warned that it would take considerable time for AI to be in the hands of users, over the course of a year we’ve seen plenty of exciting announcements that have kept the industry on its toes.
Being such a feature rich platform, I had to be selective. On the infographic, I’ve included one feature or tool per cloud – the one with the one that’s most developed and deployed, or has a ‘wow factor’.
Product & feature descriptions are amended excerpts from the below linked webpages. Visit these pages to get the complete picture.
Einstein High Velocity Sales
‘Everything needed to sell faster all in one screen…identify key contacts…score and prioritise new leads…It’s the next generation of sales, powered by AI.’
Einstein Case Management
‘Cases automatically escalated & classified using machine learning. Information to resolve cases are surfaced, saving agents valuable time & creating improved customer experiences.’
Einstein Commerce Insights
‘a shopping cart analysis…empowers brands to understand which products are most commonly purchased together…gives a granular view of shopping activity, including product-specific sales and top co-purchase categories.’
‘when Einstein generates “Top Questions,” it lists them in order of what’s most important to each subject–relevance of views, likes, & comments are considered, not just the most recent or newest postings.’
‘take action on Predictive Scores & build audience segments of people showing multiple predicted behaviors in common.’
‘maximize email marketing ROI by automatically delivering messages exactly when subscribers are most likely to engage.’
IoT Cloud (Internet of Things)
IoT Device Journeys
‘able to recommend the next best action, whether it’s launching a marketing journey specific to the usage pattern it has identified, or intelligently routing a case