Just a few days ago Salesforce announced Einstein-powered AI features for Pardot! This is great timing for an announcement, increasing interest and build up to Dreamforce.
Over 60% of high performing sales teams believe that AI will extend their selling capabilities and overall making them more effective at what they do.
The essence of the announcement is an automation tool that allows marketing and sales teams to track leads and create, deploy, manage, and audit email, social media, and paid marketing campaigns. This will all be supported by Einstein in the near future.
According to Salesforce, this will help sales teams liaise with their marketing counterparts in a more effective way. Adam Blitzer, EVP & GM of Sales Cloud at Salesforce said: “Automation, integration, and speed are essential to business success in the fourth industrial revolution,” (…) “We’re providing our customers with a comprehensive and unparalleled lead-to-cash platform.” An interesting fact is that Adam is the co-founder of Pardot.
There is 2 parts of the feature announcements:
- Einstein Campaign Insights- With the use of machine learning, Einstein will work to generate subject line and content recommendations from emails where engagement levels are high.
- Einstein Behavior Scoring- This feature identifies sales prospects most likely to convert based on how they interact with campaign emails and website actions.
If you want to find out more about Pardot Einstein – what we know so far and what it could potentially look like at general release (scheduled for February 2019), check out this post on The DRIP: