Salesforce pocketed Heywire on 7th September 2016 to add further to it aggressive acquisition spree.
The announcement was made on the official website by Meredith Flynn-Ripley, HeyWire CEO and co-founder. She quoted “Today, I’m excited to share the news that Salesforce has signed a definitive agreement to acquire HeyWire. The team and I are thrilled to join Salesforce once the transaction closes and to ushering in new levels of customer engagement through conversational messaging within the Salesforce Service Cloud. As a member of the Salesforce ecosystem, we’ve witnessed first-hand Salesforce’s commitment to disrupting markets, we’ve seen the impact conversational messaging is making on our customers’ businesses and we’re thrilled with the opportunity to deliver innovative solutions in enterprise mobile messaging to Salesforce customers worldwide.”
The deal terms are yet to be disclosed but it is speculated to be much lesser than what Saleforce paid for other acquisitions around this year.
The Cambridge, MA-based company got started in 1999 as Integra5 and is a pioneer in bringing conversational texting to toll free and office phone numbers; and provides award-winning messaging apps spanning contact center agent consoles, mobile devices and the desktop based in Cambridge.
Heywire is touted to bring brand new communication channel to the Salesforce Service Cloud with fully integrated mobile messaging capabilities that enable companies to connect with their customers in entirely new ways. With all the new additions done in terms of acquisitions, Salesforce does plan to disrupt the market by unravelling innovations in CRM space.