Salesforce Developers Bring Home the Bacon: A Salary & Culture Analysis

Today, Salesforce is one of the most successful companies, leading the way for technology and innovation. And that claim has credit behind it. You’ll often find their name among lists crediting innovation, market value, and employee satisfaction to name a few. Their extensive portfolio of products and services allows them to tap into a vast number of industries, from IT to healthcare to professional services.

Their employment extends beyond just their internal team (which exceeds 19,000), with over 150,000 wide customer base, each of those organisations work with their own Salesforce specialists and consultants. By 2020, it’s predicted this employment pool will reach 1.9 million. Those numbers are, well, crazy.

With so much of the tech economy being driven by Salesforce, the company culture yields a fascinating analysis.

This data will help explore the work life of a mid-level Salesforce developer, comparing earnings across the UK, US, and Germany, and look into factors which effect this, while exploring some of the cultural factors that form as a result.


For the sake of comparison, it’s easiest to convert all the salaries listed above into dollars, meaning against the US developers average salary of $135,883, their UK counterparts earn $65,627 and in Germany that figure is equal to $70,800.

US Salesforce developers earn almost twice as much their European equivalents. Even if you consider higher living costs in the US, this figure is still unequivocally higher. One cause for this may be the further development of the tech sector is the US, meaning there’s a higher demand, in turn, driving up wages. Additionally, America’s economy operates on a high wage economy meaning this higher earning pattern is often seen across a range of occupations.

Both the UK and Germany are experiencing fast growth within the digital industries. In the UK, there is already evidence of salaries growing quickly, and digital incomes are reportedly 44% higher than non-digital.

All three nations are reporting serious skills shortages within tech industries, as a whole, due to further digitalisation of traditional industries, something which Salesforce is likely to have a lot to contribute to. This can further drive up wages as their skills are more desirable.

In the UK, developers outside of Salesforce are likely to make around 20% less, which is plausible as they may lack a specific specialisation. This slight dip is roughly equivalent across the world.


Salesforce is more representative than other tech, with the average number of women in the industry being around 20%. Salesforce actively work to develop their corporate equality image, introducing measures to diminish underrepresentation.

The global data also reveals some of the most valued employee benefits, with the number one asset being a company laptop. Interestingly, in the full report, employees in different countries have very varied result.

US Benefits

UK Benefits

German Benefits

This really represents the cultural differences between workers across the world. The US developers favour benefits which reduce their outgoings and protect their wellbeing. In the UK, without the need for private health care, you can see remote working is highest on the list, which is telling of working culture in Britain as a whole.

The data reveals around a third of the Salesforce professionals surveyed work directly within IT and software, with consultancy coming close at 10%.

These findings also reveal the high experience levels for developers, with over half claiming to have over 10 years’ experience. This could speak to a happy work environment and good company culture. Although, 33% of workers have been at their current employer for less than 12 months. This could indicate rapid growth resulting in new job openings.


Salesforce is clearly one of the tech innovators that many developers are drawn to. What’s more revealing about this analysis is the general attraction to working in tech. A much as skills shortages have their major downfalls in potentially stunting growth of the sector, it’s indisputable tech is one of the best industries to work in and the life of any developer is looking pretty good right now.

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4 thoughts on “Salesforce Developers Bring Home the Bacon: A Salary & Culture Analysis

  1. With an ecosphere that conflates or convolutes a range of evolving roles whose job descriptions bleed into each other, I’m curious to know whether there is an definition of “Salesforce Developer” that can be used with precision when compiling these salary surveys. Thoughts?

    1. Hi Mendy,

      Within the understood norm of the Salesforce ecosystem, a Developer refers to someone who primarily uses Apex, Visualforce, Javascript, HTML/CSS & API’s to create custom solutions on Salesforce. The line may have been blurred a few years ago when Salesforce had the Developer (dev401) certification, and you could pass this with no knowledge of classic Salesforce development. But this is the understood norm. Hope this helps!

  2. I think $135K for mid level developers in USA is not realistic, at least not as a full time employee.
    The ones making this average are very senior level.

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