Salesforce Einstein to Power US Bank

The Fifth-largest commercial bank in the United States joined hands with Salesforce to put customers at the center of every interaction and deliver more intelligent and personalized experiences for its banking customers. Salesforce Einstein Analytics, Sales Cloud Einstein and Einstein Discovery will equip U.S. Bank employees to be more proactive and apply next-best-actions for each customer’s needs thus enhancing the overall customer experience and satisfaction.

In 2009, U.S. Bank replaced several legacy systems with Salesforce Sales Cloud, Service Cloud and Marketing Cloud to provide its customer-facing employees with a single, holistic view of customer data. With more than 18 million customers across the country, U.S. Bank is now deploying Salesforce Einstein Analytics, Sales Cloud Einstein and Einstein Discovery to infuse artificial intelligence across the company and deliver data-driven insights.

About US Bank

U.S. Bancorp is a bank holding company based in MinneapolisMinnesota. It is the parent company of U.S. Bank, National Association, known as U.S. Bank. With $464 billion in assets as of June 30, 2017, the Company operates 3,088 banking offices in 25 states and 4,826 ATMs. The company provides banking, investment, mortgage, trust, and payment services products to individuals, businesses, governmental entities, and other financial institutions.

Einstein Advantages

With Einstein Analytics, managers at U.S. Bank will get real-time insights that will lead to improved business performance. And with predictive intelligence powered by Sales Cloud Einstein and Einstein Discovery, U.S. Bank will be able to predict which prospects are most valuable in the sales cycle and create more personalized customer journeys. For example, based on the financial goals, center-of-influence relationships, life events and other variables for each customer, Salesforce Einstein will provide relationship managers and loan officers with next-best-action recommendations, leading to higher levels of customer satisfaction and retention.


With the power of Artificial Intelligence promised by using Einstein, it’s not astonishing to see increasing adoption rate of Salesforce Einstein by business giants. This can be further gauged by the comments given by Kate Quinn, vice chairman and chief administrative officer at U.S. Bank. She stated, ”Salesforce provides us with a single platform to empower every customer interaction. And with predictive insights and AI, powered by Salesforce Einstein, our employees will be more productive and able to understand and engage with each customer’s unique situation quickly”,

John Ball, senior vice president of product and GM of Einstein at Salesforce said, ”U.S. Bank is at the forefront of the tectonic shift to artificial intelligence, which will transform every business and every industry over the next decade By infusing Salesforce Einstein into its business, U.S. Bank will be able to deliver more predictive and personalized customer experiences and help its employees make smarter, more impactful business decisions.”

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