At the last Dreamforce, it was announced at the main keynote by Marc Benioff that Salesforce and Google would form a new strategic partnership.
“Our partnership with Google represents the best of both worlds for our customers,” said Marc Benioff, Chairman and CEO, Salesforce. “There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”
As an end user and solution architect, I was extremely excited about the news. I am a big fan of Google solutions, the ease of configuration and extension, and an incredibly innovative company (and don’t get me started on why I think Salesforce is awesome!).
“This partnership is natural; Salesforce CRM and G Suite together will let teams work more productively. Our up-to-a-year at no cost offer makes it possible for eligible Salesforce customers to experience G Suite’s transformative impact. We are also thrilled to have Salesforce announce that their core services will run on our Cloud, and that Salesforce’s Sales and Marketing Clouds will be powering better insights with Google Analytics 360, which is also built on Google Cloud,” said Diane Greene, CEO, Google Cloud. “This will all be a big win for our customers and partners.”
I can only foresee good things coming from this.
Fairly quickly we had features released for G Suite integration with Salesforce: Gmail, Calendar, Files, Hangouts Meet… as well as the icing on the cake with Google Analytics. Earlier last week I caught this post from Marc Benioff and I just could not resist writing an article about this.
So now you can connect Google Analytics 360 to either Sales Cloud and/or Marketing Cloud, bridging from awareness all the way through to conversion and retention. This includes having web behaviour data.
In Marketing Cloud you can create more accurate audiences thanks to the analytics so that you can distribute and drive actions across channels; and within Sales Cloud you can see email analytics, purchase cycle stage including giving to marketers the visibility on sales performance.
This really brings holistic contextual information to the user, to the marketer, to the decision maker; as well as bringing speed on delivering the development of solutions.
Now, I’ll leave you with the dilemma, how will G Suite and Quip align in harmony? Specifically Salesforce Lightning integrations with Google Sheets, this will allow users to embed Sheets within Salesforce. In addition, with a single click, users will be able to easily push data from Salesforce Records or Reports to a new Google Sheet!